Vol-7 No-1 (2014)

No More Trouble: Driving a Sustainable City Logistics
Thierry Allegre and Gilles Paché
Aix-Marseille Université, Centre de Recherche sur le Transport et la Logistique (CRET-LOG), France.

 

An Empirical Study of Kitchenware Business Change Based on the Balanced Scorecard
Chao-Hsing Lee, Ph.D. Program in Business, Feng Chia University, Taiwan.
Chien-Wen Chen, Department of Management, Feng Chia University, Taiwan

 

The Structure-Conduct-Performance Analysis of OTT Media
Qiling Qin and Ping Wei
Huazhong University of Science and Technology, China

 

Do U.S. Food Companies Achieve Competitive Advantages by Implementing Green Strategies throughout their Supply Chains?
Ann Chiang and  Peng Chan, California State University, Fullerton, USA.
Lam Nguyen, Bloomsburg University of Pennsylvania, USA.

 

The Nonlinear Real Interest Rate Growth Model: USA
Vesna D. Jablanovic
University of Belgrade, Faculty of Agriculture, Nemanjina 6, 11081 Belgrade, Serbia

 

Green Marketing: The Roles of Appeal Type and Price Level
Chiou-Fong Wei, Bruce C. Y. Lee, Tun-Chih Kou and Chun-Kuang Wu

1. PhD Candidate of Graduate Institute of Business Administration, Fu Jen Catholic University, New Taipei City, Taiwan.
2. Associate Professor of Graduate Institute of Business Administration, Fu Jen Catholic University, New Taipei City, Taiwan.
3. PhD Candidate of Graduate Institute of Business Administration, Fu Jen Catholic University, New Taipei City, Taiwan.
4. Associate Professor of Finance and International Business, Fu Jen Catholic University, New Taipei City, Taiwan.

 

 

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